Hamburg, 9 November 2023 – Biesterfeld Spezialchemie, a business division of the Biesterfeld Group, has been investing in technology and innovation for years now to further develop the services in technical application consulting and expand the innovative portfolio for customers and partners. In a newly created global role, Dr Martin Liebenau, as Global Business Director Technology & Innovation, will now bundle these developments internationally across all departments and market segments and press ahead with it.
Biesterfeld Spezialchemie recently implemented a new structure for its international business in the overarching "Industrial", "Consumer" and "Healthcare" clusters and created a new management level consisting of three Global Business Directors – and another has now joined the ranks in the form of Dr Martin Liebenau. In his new role, he is set to embed “Technology & Innovation” within the business division across all clusters, departments and segments and expand these activities further systematically. Dr Martin Liebenau has been at Biesterfeld for 27 years. These have included holding various management roles. As Business Manager, he has been responsible for business in the CASE division for the past five years. He will continue to perform this function in a transitional phase to his new role.
Dr Martin Liebenau says about his new role: “The pressure to innovate is on the rise in the chemical industry, mostly due to the huge growth in sustainability and technology requirements we are seeing. As a distributor, we are already very close to our partners, giving them detailed advice on technical applications, evaluating new raw materials in our laboratories, working together to develop new formulations, and identifying new application areas. Now, we are going to expand on these activities even more strategically and with even more focus so we can provide our customers and suppliers all over the world and in all segments with innovative solutions, products and services – enabling them to seize new market opportunities faster and in a more targeted way.”
Peter Wilkes, member of the Biesterfeld Group Executive Board and spokesperson for Biesterfeld Spezialchemie, says: “The chemical industry is facing some big challenges. All sectors will have to reduce greenhouse gas emissions, and for a long time now, it has been a matter of when to introduce a circular economy, not if. Today, the chemical industry is no longer about improving existing solutions– what we need is a real wave of innovation. With Dr Martin Liebenau, who is a true chemist at heart, at the helm, we have found exactly the right person to drive forward all our “Technology & Innovation” activities globally and across all segments. I am looking forward to continuing to work with him.”